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Highlights:
Positive Start to the Kiwifruit Season
Zespri, the global kiwifruit marketing company, has reported a promising start to this season’s harvest, anticipating a total yield of over 205 million trays, or approximately 738,000 tonnes. This projection marks a significant increase from last year’s record 190 million trays, reinforcing the company’s growth trajectory.
First Shipment Heads to China
The season officially commenced with Zespri’s first charter shipment departing from Tauranga, destined for Shanghai. The shipment carried 1.2 million trays, including 5,400 trays of SunGold kiwifruit and 16 containers of RubyRed. The early export underscores the strong international demand for New Zealand’s premium kiwifruit varieties.
Sales and Industry Optimism
Zespri is projected to report sales of $4.5 billion for the previous season, highlighting the strength of the industry despite global challenges. Chief Executive Jason Te Brake noted that the sector has significantly improved its fruit packing processes, ensuring better quality and efficiency. The company remains optimistic about maintaining steady growth and meeting increasing global demand.
At the Time of Writing
At the time of writing, Zespri continues to enhance its global distribution network, positioning itself for another robust year. The company’s focus on quality and market expansion is expected to drive further revenue growth, benefiting both growers and stakeholders in the kiwifruit industry.
As the harvest progresses, Zespri aims to sustain its momentum, leveraging innovative agricultural techniques and strategic partnerships to cement its status as a leading exporter of premium kiwifruit.
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