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AIA Wellbeing Survey Highlights Need for Greater Self-Development Among Financial Advisers

Sep 11, 2024

Highlights:

  • Modest Increase in Self-Development Engagement: The AIA Wellbeing Survey reveals a slight rise in self-development activities among financial advisers from 3.88% in 2021 to 4.03% in 2023, indicating a need for greater emphasis on personal growth.
  • Reframing Self-Development: Anna Schubert of AIA New Zealand advocates for a broader approach to self-development, focusing on personal well-being and self-care to better support clients, rather than just professional certifications.
  • Practical Self-Development Tips: The survey highlights the benefits of self-development for resilience and client interactions. AIA offers tools like the "5 to Thrive" challenge and the seven Rs of Recovery to help advisers incorporate effective self-care practices into their routines.

Self-Development Scores See Modest Increase

According to the latest AIA Wellbeing Survey of Financial Advisers, self-development activities have slightly increased from 3.88% in 2021 to 4.03% in 2023. Despite this modest improvement, overall engagement remains low, underscoring a significant area for growth within the industry.

Reframing Self-Development for Financial Advisers

Anna Schubert, Head of IFA and Group Distribution at AIA New Zealand, emphasizes the need to reframe the conversation around self-development. Rather than focusing solely on Continuing Professional Development (CPD) or achieving specific certification levels, Schubert advocates for a broader commitment to personal well-being. "It’s about making time for yourself and prioritizing your own needs," she explains. Advisers should view self-development as essential for maintaining their ability to support clients effectively, akin to putting on one’s own oxygen mask first in an emergency.

Practical Tips for Effective Self-Development

The survey highlights that self-development fosters resilience, optimism, and better client interactions. AIA supports this with tools like AIA Vitality coaching and resources available on their website. Schubert suggests that advisers incorporate the seven Rs of Recovery into their routines: Reset with breathing techniques, Refuel with good nutrition, Re-energize through physical activity, Rehydrate, and Rest strategically. She also advises against using alcohol as a stress reliever, noting its negative impact on sleep and overall well-being.

To further support self-development, AIA Vitality has launched the "5 to Thrive" challenge, encouraging participants to commit to five actions for a healthier life. This initiative aims to foster habits such as increased hydration, enhanced social connections, and new fitness activities.

By integrating these practices, financial advisers can improve their well-being, adaptability, and effectiveness in their professional roles, ultimately benefiting both themselves and their clients.

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