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Vista Group: Integrating AI for a Smarter Film Industry

Jun 05, 2024

Vista Group (NZX: VGL) aims to connect the film industry through a digital ecosystem, enhancing the moviegoer experience. Their AI strategy focuses on a people-first approach, balancing innovation with governance, optimizing without fear, and emphasizing education. Organizations implementing AI systematically are 2.4 times more likely to achieve mature AI use.

Key factors for AI success include customer-centricity and a systematic AI-first strategy. Effective AI governance ensures safe, efficient innovation. Vista Group’s AI initiatives feature tools like Photobooth and various algorithms to improve marketing and campaign management. Future projects include AI-generated podcasts and predictive analytics for audience attendance and smart pricing. AI tools also boost productivity across Vista's operations, from engineering to sales and support, integrating AI seamlessly into business processes and enhancing overall efficiency and engagement.

 

 

 

 

 

 

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