Kanukas Potential: A Maori-Led Industry on the Rise

New Zealand’s native kānuka plant could pave the way for a Māori-led industry, much like France’s champagne sector, by leveraging its unique provenance. Researchers highlight kānuka’s adaptability to marginal land and its commercial potential in the health and wellness markets.

Landcare Research scientist Nikki Harcourt emphasizes that while its compounds are not exclusive, kānuka’s New Zealand origins offer a unique advantage. By establishing a provenance-based industry, Māori communities can create economic opportunities while preserving cultural heritage. At the time of writing, studies indicate strong prospects for kānuka-based products, reinforcing its viability in global markets. With proper branding and sustainable cultivation, this native resource could become a high-value export, benefiting both the economy and indigenous communities.

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